Interpreting Email Analytics is Handwavy

What you can do when you actually collect email data

Smallest piledriver I’ve ever seen in person, Seattle (Photo: Randy Au)

Last week, we jumped off the deep end into just about every last scrap of data that could be collected from email. We noted that there are lots of little caveats and limitations in the fundamental technology. But we didn’t have time to go into how to actually use the data. That’s why were’ here.